The main aim of my brief was a singers fall into a scandal, and her rehabilitation back into the world of her fans. My concept is to show her launch a new tour called, “Into the Light” and to design marketing pieces relating to this. I have designed a billboard poster, baseball cap, T-shirt, CD Cover and insert as well as a Ticket Stub.
Using research methods into other celebrities who have experience similar scandals was helpful in contributing to the design style.
The main focus was on the into the light aspect. This was shown by using rays of light splashed over the overall design, with a darker side to the design, moving to the lighter rays. I then incorporated silhouettes to represent the singer and used three overall to signify her jumping out of the dark, into the light which symbolises her recovery. She was once in the dark and now is in the light. This aspect works well and I think, one can immediately identify with what I am trying to portray at first glance. I then added in an image of a butterfly, as to me a butterfly has connotations of new life and regeneration, this would mean she was once in the darkness of a cocoon and has emerged to a beautiful butterfly, spreading her wings and flying once again, from the dark world that was once her enemy, into the light which is now her hope. Her fans I am sure will identify with this overall theme.
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